Coffee is more than drink, beverage, morning jolt, etc. It has a complexity beyond the meeting of water and coffee grounds. It includes the great number of people involved in the craft and science of growing, harvesting, processing, roasting and brewing coffee. In the end, it produces a range of tastes and smells which is vast and fascinating.
I started roasting as a home roaster in early in 2004. In March of 2005, with the support of friends and family I started Jen’s Joe. For the first 5 years, while selling to individuals and marketing by word of mouth, I honed my craft, learning about specialty coffee, reading anything I could and attending courses on roasting and cupping. Bonding with my roaster, an Ambex ym-2, (a roaster designed for small cafes) provided me with many different levels of experience and knowledge.
In 2011, with the repeated nagging demands of friends and family, I started selling hot coffee at the Farmers Market of Carbondale (FMOC). It only took 2 seasons serving hot coffee to succumb to the question of, “when are you going to sell iced coffee.” The funny thing is, as much as I didn’t want sell at the market in the beginning (I had to give up shopping and visiting at the market, which I loved) it has become my second favorite thing about my business, roasting being the first, of course.
Until recently, (5 July) the market was the only place I provided customers an environment to discuss specialty coffee. This is one of the most important goals I have as a roaster. To provide customers with opportunities to help them decide what they like for themselves. It is important to have discussions and to learn the differences between a Honduras and a Kenya, or a Peru and Sumatra. This is why I offer mostly single origin coffee and only a few blends of coffee…. I will not decide what your favorite coffee is, but I will do my best to help you find it.
So when you ask me, “What does it taste like?” I will tell you, “I can tell you what I taste, or other professionals say, but my taste buds, and theirs are not your taste buds, and it is yours which matter.”
In 2016 Jen’s Joe made two huge decisions: to move the roastery to Carbondale and take the plunge into opening a coffee bar. Now the coffee bar is just that, coffee. No espresso or espresso based milk drinks…..at least not yet. What I will be providing are multiple ways of brewing specialty coffee. . Pour overs, French press, AeroPress, and yes, even percolated coffee. Tea will be added sometime this fall.
The coffee bar is located in the lower level of the Julia Building 212 S University. The outside entrance is the corner of 51 south and 13 east. You can also go through E.Claire Salon, they said they don’t mind….Parking lot is located on 51 South. Look for the sign on the west side of the road. You can buy packaged Jen’s Joe in the reception room at E. Claire Salon. Just grab what you like and if the coffee bar is open, bring it back to the coffee bar or the fabulous staff at E. Claire will take care of you after the coffee bar is closed.
I will not give up selling at the farmers market. Jen’s Joe will be there every Saturday, rain, shine, or 100+ degree weather. The Farmer’s Market of Carbondale (FMOC) runs the first Saturday in April through the last Saturday in November located in the Westown Mall parking lot by Murdale Shopping Center, Carbondale, Illinois. Its official hours are 8am-noon.
The Carbondale Community Farmers Market runs all year, but Jen’s Joe is there from December through March. Hours are 9am-noon, every Saturday.
My Coffee Standards:
Coffee goes through many hands before reaching you. It is important to me to purchase certified fair trade providing an increase in the standard of living in coffee producing countries. Not just financially, but in health, and education, along with providing resources for organic, sustainable growing methods affecting not only the land, but to workers and animals alike, with a focus on women owned or managed farms and businesses.
So I do my best to find those coffees meeting my moral and ethical standard, but, of course, the coffee has to be of higher quality. The Specialty Coffee Association of America (SCAA) defines specialty coffee in the green bean state is a coffee that has no defects and has a distinctive character in the cup, with a score of 80 or above when graded according to SCAA Standards.
If you are a Southern Illinois business looking to brew/sell Jen’s Joe contact me for wholesale coffee prices.